The Enduring Importance of Inclusive Marketing in a DEI Adverse WorldDespite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced…Jul 31Jul 31
Reaching the Right Voters: Using Online Sample for Smarter Political CampaignsWith the 2024 presidential election looming, political campaigns and voters are gearing up for what could be the most highly anticipated…Jul 17Jul 17
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural MarketingIn this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of…Jul 17Jul 17
Understanding Audience Engagement for the Paris 2024 Summer OlympicsExcitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their…Jul 16Jul 16
Transforming Market Research: Gamification Strategies in Online PanelsIn today’s digital era, market research has significantly evolved, adopting innovative strategies to enhance participation and data…Jul 10Jul 10
Will Multicultural Gen Z Revitalize Hispanic Radio?At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the…Jul 10Jul 10
Winning Elections with Data-Driven Programmatic Advertising StrategiesThe digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented…Jul 2Jul 2
How Inclusive Design is Impacting the Future of WorkYounger generations of workers have fully embraced the “work from anywhere” concept, prompting employers to rethink conventional methods…Jul 1Jul 1
From Insights to Impact: How Market Research Shapes Brand ValueMarket research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy…Jun 21Jun 21
Marketing in a Multicultural World: From Niche to CoreMarketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing…Jun 14Jun 14
