Just as the market research industry began returning to normal, COVID-19 made a comeback as a new variant called “Delta.” As a result, Florida, Texas, Arkansas, and several other states are struggling with high infection rates, delaying workers’ return to the office or requiring them to work remotely. Google, for…
Organizations often launch diversity and inclusion initiatives as strategic imperatives to create more equitable and inclusive work environments. While it’s the right thing to do, it’s often assumed that there’s immediate buy-in across the board. That’s not always the case, however. Within the company, there are ways to be an…
Pioneers of scrappy start-ups have fueled the American dream for generations, transforming how we live, work, and play. …
Modern-day corporate America has a uniform — typically white, male, and of certain affluence and political view. However, diverse talent across the board is calling for a new lens that promotes diversity, equity, and inclusion initiatives both within and outside of organizations.
Marketers and researchers of color, for example, seek…
How consumers choose to identify is changing, breaking away from conventions historically used to categorize and hypothesize about who people are and how they live their lives. …
Pioneers of scrappy start-ups have fueled the American dream for generations, transforming how we live, work, and play. …
After 18 months of virtual interactions due to COVID-19, market researchers and industry insiders reconnected in-person this month in sunny Pasadena, California, for SampleCon 2021. Held at the luxurious resort, “The Langham,” it was the best way to bring the conference back and regain a sense of normalcy.
From day…
Prior to The Scientific Revolution and subsequent Enlightenment, most “Truth” derived from a higher power, custom, or superstition. The world was flat. Doctors didn’t need to wash their hands, and cats did the devil’s work. The Scientific Method dispelled those notions. …
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes? To answer that question, ThinkNow conducted a nationally representative survey of Americans to understand the impact of companies that demonstrate a commitment to diversity and inclusion and how consumers voice their approval or disapproval of those companies with their wallets. We’ve captured a few highlights from the report in an infographic.
