It’s Pride Month! Every year, in June, LGBTQIA+ communities worldwide celebrate the freedom to be authentically and unapologetically who they are. City streets erupt in festive expressions of Pride as enthusiastic, and often costumed patrons attend parades, concerts, and festivals decorated with brightly colored rainbow flags, streamers, and confetti. But the celebration doesn’t just bring people together for a good party. Instead, it shines a light on an underrepresented community, like other minority groups, who have struggled to be seen, heard, and included for generations.

Over the past few months, America has been taken to task for its treatment of…


After months of uncertainty, many Americans are cautiously optimistic about saying farewell to COVID-19. Mask mandates have either expired or are set to expire soon, and vaccines are available to anyone ages 12 and older who wants one. Slowly, the country is starting to awaken, and with it, sample companies are assessing where we go from here.

For 15 months, the online sample industry adapted its business strategy to the pandemic reality. Traditional in-person focus groups shifted online, and online surveys were the gold standard. While the country was shut down last year, the need for sample soared as marketers…


Six months later, the result of the 2020 Presidential Election is crystal clear. Joe Biden won by over seven million votes. Why Americans voted as they did is something sociologists and political scientists will be analyzing for years to come. Trump’s demeanor and policy positions may have contributed to his loss, but his pugnaciousness and far-Right agenda attracted more voters, many of them multicultural, in 2020 than in 2016.

While Trump’s support was increasing, 2020 threw the world a COVID-19 sized curveball. Had the pandemic not occurred, it’s likely Donald Trump would still be President. Despite Trump’s loyal following, a…


The concept of “do-it-yourself” may bring to mind images of re-tiling the bathroom floor or reseeding the lawn. But DIY goes far beyond home improvement projects. About five years ago, online do-it-yourself sample tools began trending. Sample companies would create these tools for clients at little to no charge to facilitate sample buying. However, it wasn’t long before clients realized, like many of us who’ve tried to tile a floor, it may look easy, but looks can be deceiving.

Convenience vs. Complexity

When one engages in a do-it-yourself project, there is a certain level of satisfaction knowing that you control more of the…


The American economy depends on jobs created by small businesses, which account for 64% of new jobs created every year. Some of the best-run U.S. small businesses are those participating in the Small Business Administration’s 8(a) program. The annual review required to maintain eligibility in the program can seem onerous to some, but it ensures participating firms are adequately capitalized and operating in a stable manner.

An annual business plan review is beneficial to all companies, but for 8(a) firms, the mandate prompts them to align their efforts with changes in the market to ensure they have a plan to…


A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

Compare that to the emergence of mobile sample. Ten years ago, it was the most significant innovation in the online sample industry. Mobile sample was discussed in every conference from 2010 to 2016. Despite the buzz, however, mobile sample didn’t immediately catch on. The technology existed, but brands resisted the change in survey methodology. But that started to change in 2017. Larger companies began to…


In 2011, we took to pen and paper to ideate an amalgamation of terms to name our market research company and carve out our industry niche. A year before, the 2010 Census came out. It was clear that the Hispanic population in the U.S. was growing, and companies and brands needed to take notice of this bourgeoning consumer group. More than half of the growth in the total U.S. population between 2000 and 2010 was due to an increase in the Hispanic population, according to the U.S. Census Bureau. The Hispanic population grew by 43% during that time. By 2010…


March 2021 marks the one-year anniversary of the official declaration of COVID-19 as a pandemic by the World Health Organization. The first case of coronavirus was reported in the U.S. in January 2020. Two months later, the infection rate was accelerating, prompting former President Trump to declare novel coronavirus a national emergency, unlocking billions of dollars in federal funding to mitigate the spread. What ensued was unprecedented.

Worldwide quarantines shuttered businesses, churches, and schools, bringing life as we knew it to a screeching halt. Sports arenas were silent. Streets were vacant, and grocery store shelves bare. But hospitals and healthcare…


Bitcoin was introduced to the world in 2009 and has since seeped its way into the mainstream media. It’s grown into the world’s largest cryptocurrency despite a history of volatility. Among those in the know, investors and brands alike, the Bitcoin market is booming right now. Tesla recently purchased $1.5 billion worth of Bitcoin and announced that it would start taking Bitcoin as payments for its cars. In partnership with BlockFi, Visa released the first Bitcoin Rewards credit card and plans to offer additional cryptocurrency products in the future. Not to be outdone, Amazon announced they are in the early…


The shift in American attitudes toward social justice and inclusivity following George Floyd’s death and subsequent protests has prompted some companies to consider creating targeted messaging for multicultural consumers. Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers. The fear of offending consumers is often enough to prevent marketers from even attempting to create multicultural messaging. If done correctly, however, the benefits of targeted multicultural messaging outweigh the risks.

With the…

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ThinkNow is an award-winning technology driven cultural insights agency. #ThinkNowMRX

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