ThinkNowReaching the Right Voters: Using Online Sample for Smarter Political CampaignsWith the 2024 presidential election looming, political campaigns and voters are gearing up for what could be the most highly anticipated…Jul 17Jul 17
ThinkNowWinning Elections with Data-Driven Programmatic Advertising StrategiesThe digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented…Jul 2Jul 2
ThinkNowHow Inclusive Design is Impacting the Future of WorkYounger generations of workers have fully embraced the “work from anywhere” concept, prompting employers to rethink conventional methods…Jul 1Jul 1
ThinkNowFrom Insights to Impact: How Market Research Shapes Brand ValueMarket research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy…Jun 21Jun 21
ThinkNowMarketing in a Multicultural World: From Niche to CoreMarketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing…Jun 14Jun 14
ThinkNowMulticultural Marketing: Bridging the Gap with Contextual TechnologyThe marketing landscape is evolving, driven by the rapidly changing demographics in the U.S. Today’s consumers are culturally diverse…May 31May 31
ThinkNowThe Growing Appeal of Asian EntertainmentHollywood once dominated the domestic entertainment market, while foreign content had its niche in art houses and with ethnic broadcasters…May 30May 30
ThinkNowFinancial Services Industry Strives to Navigate U.S. Latino ‘Bothism’Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the…May 23May 23
ThinkNowAuthenticity Matters: Why Market Research Needs Diversity to Connect with Black ConsumersBlack Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5…May 15May 15
ThinkNowThe Pulse of American Voters: Insights from the 2024 Presidential Election SurveyAmericans are gearing up to make their voices heard as the 2024 Presidential Election approaches. With only six months before ballots are…Apr 22Apr 22
