ThinkNowReaching the Right Voters: Using Online Sample for Smarter Political CampaignsWith the 2024 presidential election looming, political campaigns and voters are gearing up for what could be the most highly anticipated…Jul 17Jul 17
ThinkNowThe Pulse of American Voters: Insights from the 2024 Presidential Election SurveyAmericans are gearing up to make their voices heard as the 2024 Presidential Election approaches. With only six months before ballots are…Apr 22Apr 22
ThinkNowIs Market Research Poised for Sustainable Growth in the AI Era?Effective market research goes beyond understanding trends to identifying opportunities in the market. But many companies struggle to…Apr 18Apr 18
ThinkNowMexican Consumers Warm Up to Streaming Services but Remain Wary of Price HikesThe use of streaming services in Mexico has history, but it was the pandemic that triggered a significant surge in their adoption. Online…Apr 8Apr 8
ThinkNowCan Programmatic Advertising Be Inclusive?While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target…Apr 4Apr 4
ThinkNowDiverse Teams Can Transform Market Research: Authentic Insights AheadDiversity isn’t just about optics. Today’s consumers prioritize authenticity and base their purchase decisions on how brands show up. But…Apr 3Apr 3
ThinkNowThe Rise of Market Research in Central America is in Full Swing!Understanding consumer trends and preferences through market research has always been important to marketers. But it’s become a business…Mar 20Mar 20
ThinkNowBridging Cultures, Elevating Wellness: The Future of Multicultural MarketingToday’s consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty…Mar 20Mar 20
ThinkNowRevolutionizing Sports Fandom: Engaging Young Bilingual Latino FansIn the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingual Latino fans…Mar 7Mar 7
ThinkNowMulticultural Marketing in 2024: Change is Here, Opportunity AwaitsThe past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative…Mar 5Mar 5
